People celebrate New Year’s Eve and set resolutions for the following year. Many individuals wish to appear their best for various occasions or at the start of a new year. Here’s where beauty salon offer services to help individuals look their best. They assist clients in looking better through haircuts, hair styling, manicures, pedicures, facials, and other treatments.
As a result, you will also be utilising a visual medium—in your instance, leaflets and posters—to connect with your audience and your Instagram following.
As a beauty salon proprietor, you should reach as many people as possible with excellent marketing so they will come to you to look attractive. During this time, many people will be using social media to share images from events and ideas for the new year, so you will need to use its potential. Here are a few methods for doing it.
Posters and Flyers
Individuals will share photos of their New Year’s Eve memories with their loved ones. You are indicating that there would be a significant increase in traffic to social media sites like Instagram. As a result, you will also be utilising a visual medium—in your instance, leaflets and posters—to communicate with your audience. A well-crafted flyer or poster promoting your beauty salon and any specials you might have for the New Year can draw in customers and convey your message. For assistance in creating a beauty salon flyer, contact a graphics design company like PosterMyWall.
Using the user-friendly designer, you may produce a flyer in just a few minutes. Additionally, you may give yourself a basic framework you can utilise and change using one of the hundreds of accessible templates. It will be helpful when you need a flyer or poster quickly and may modify a template to fit your content and graphic features.
The salon uses a flyer in the example below to promote their New Year’s deal. In this instance, they celebrate the event and raise a glass of champagne to anybody who comes by at this time. You can change the offer, but you can see how a flyer can communicate much information with only one picture.
Selfie Competition
Selfies are famous, especially around New Year’s. Take advantage of this chance to host a competition where participants may win free services or a discount if they post a selfie to your salon’s hashtag. A hashtag like #yoursalonnye could be helpful. They may enter the sweepstakes by tagging your social media platforms.
People will be more inclined to participate and post their photos with the appropriate hashtags since they adore free things and because there will be a reward. The hashtags will drive customers to your salon and build buzz, both of which will increase revenue. Additionally, you can contribute a few posts showcasing some of your most excellent work using the hashtag.
Campaign: “New Year, New You”
Around the New Year, many people create goals, some of which include drastically altering their appearance and sense of style. Take advantage of this chance to start a “New Year, New You” campaign where you offer clients complete makeovers. A promotion or discount to go along with it will work best for maximum impact. Create a unique hashtag for the campaign or use one that already exists.
Use PosterMyWall’s social media post designer’s creations to promote your salon on social media by promoting this bundle with suitable hashtags. After reading this post, those who desire a makeover or to modify their appearance will contact you to help them reach their objectives. To create even more buzz, you could also urge clients to post pictures of their new styles with your campaign hashtag. More significantly, it will serve as a reference for others who may witness the outcomes of your services firsthand. Additionally, those who view the posts will feel certain they will fulfil their New Year’s resolution to alter their appearance because the customer who posted them is satisfied.
The whole point of the New Year is to start over and conclude the previous year on a high note. People want to look beautiful for this event, and your salon is the ideal location for that. By utilising social media, you will reach everyone celebrating the New Year and setting goals to look better. You’ll contact them and offer your salon to help them prepare for their events and improve their appearance in honour of resolutions and other things. Post frequently, provide a captivating caption, and utilise hashtags. If you take the above advice to heart, you may effectively use social media at a beauty salon in the upcoming year.
Also read:- Hair Care Tips for Various Hair Types